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E-mail marketers use many strategies to improve the effectiveness of their campaigns, but an area that is often overlooked is what the site fills - the copy you write.
Whether you are an experienced writer or a newcomer, it is always important to strengthen your editorial skills, and make sure your e-mail marketing communication contains valuable information. Good copy helps your readers to understand their offer - and how to answer. The following copywriting tips are those who know it well. Keep these "commandments" in front of you, if you write if you write that you create a convincing copy that specify your readers, teaches your business message and creates effective action requirements.
Hand talk # 1: Know your audience.
Who is this e-mail? Set the average person on your list. Give them a name, too. Think about how your day is. Think about what is important to you. What are you passionate about? How old are you? Which products or services have you purchased from you in the past and why? The more you know about the audience for which you write, the more targeted and relevant is your copy.
Combue # 2: Determine your value suggestion.
Do you know the answers to these questions: Why should your customer buy their product or service? What is there for you? Why is your product better than one of the road? What are your most important differences?
Handwriting # 3: Find a unique sales proposal.
The more your offer protrudes from the competition, the better your chances of receiving an answer. Rosser Reeves, author of reality in advertising in advertising , defines the unique sales proposal as a promotion that offer "something that does not offer competitors, or not." He also says: "The proposal must be strong enough to draw new customers to the product."
Handwriting # 4: Set up a destination.
What is the purpose of this e-mail? What measures do you try to take the reader? You must be clear here before you start writing. If the answer is not clear to you, it is certainly not clear to your reader.
COMBOBELMENT # 5: Use a convincing subject line.
The subject line is what your e-mails is opened, so it does not work quickly slightly before sending. You must convince your readers that you really need to open your emails. The best word you can use to draw attention to the reader's attention is you . The word you says that the message is about it. Other great words for subject lines (and headlines) include new, exciting, exclusive and introductory . Also try to keep your subject line to 50 characters or less, including spaces.
If the subject line brings your reader to open the e-mail, the headline gets you to read further. Consider the use of some of the buzz dues called in the Government No. 5 in the heading # 5 in the heading # 5, so that the readers with an obvious "What is in it for me?" Embassy. Here is a question to ask yourself: What if my customers read the title only? Will you know enough about you and what you offer?
Tip: Write five to 10 different subject lines and five to 10 different headlines to see what works best. You can also find that it is easier to write a subject line and a heading after you wrote body copy.
If you write headlines, underholferers and body copy, do not use words that avoid a direct command, alias wasel words. These include may, maybe, hope, desire to try, but maybe, maybe and strive .Instead, use words like wants and can to describe what your product or service for your reader do or can do.
Comb band # 8: Do not use a passive voice - write in the present.
Passive voice weakens your message. It is best to avoid it. Here are a few examples that help you to see the difference:
Combib_ # 9: Insert a customer quote.
Do you have a great customer service certificate that you can enclose in your e-mail address? A short and convincing offer can add credibility to your campaign. The actually you can make the person to your readers, the better. Includes your name in which you live in which city or in which city you live and even a photo if he fits your campaign, is a great way to get the value of your To communicate services.
After you have written your first copy round, read it loud. Let's read someone else to see if you understand the message and the call to action. If you edit, cut unnecessary words and consolidate ideas. See if you can get your text to 30 to 50 percent of what you started. These include ballpoints and possibly subtitles to read it easy - and, more important, easy to scan - as most readers scan a page before they decide if all the details are read or not.
Great Copywriting is in its reach. Note these tips when you write, your copy will significantly improve, making the reader easier to understand and react your e-mail campaign. Good, thoughtful lettering will ultimately improve your success as e-mail marketer.
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